Yuen Kai Tong Yuan Packaing
2025
Yuen Kai
Category
Commercial
Project Description
Branding
Logo, Colors, Icons, Typography, Brand identity
Yuan Kai Tang Yuan is an authentic Hong Kong brand that has been operating in Hong Kong for fifty years and has been honored with the Michelin Street Food award. The traditional flavors launched in the past have been very popular, and now a three-in-one packaging is introduced, hoping to enhance brand awareness and elevate the image of the brand's premium products.
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Yuan Kai primarily targets middle-aged and elderly customers, but previous packaging failed to appeal to this target group. Therefore, the new packaging should use product photos for display.
The packaging adopts direct, simple, and luxurious as its design theme, aiming to make middle-aged and elderly customers fall in love at first glance and instantly understand the brand message.
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